Tips on Building a Landing Page That Converts
Written by Tandy Sean on November 6, 2009 – 8:38 pm -Building a landing page that converts takes more than just a flashy design. This post is dedicated to the do’s and don’ts when building a landing page and how to get the best conversion rate possible.
a simple yet effective example of a landing page design
What is a Landing Page
A landing page is the first thing a visitor sees after clicking the
promotional creative.
• Your landing page has to convince the visitor to stay and (depending on your goal):
* Fill out a form (but people hate filling out forms)
* Provide personal details (but people hate getting spammed)
* Buy something (but people hate being scammed)
* Read a lot of information (but people really hate reading)
•It has to convince people to do things that they hate which is why typical conversion rates are only 1 to 6% *
Think of the User
Most people don’t come to your landing page and examine every design element. They come looking for clues to answer their questions.
They want to know:
* Is this the right place?
* Is this how I imagined it would be?
* Should I click the back button?
* Does this look trustworthy?
* How much time is this going to take?
A landing page needs to address all these issues immediately.
How to Improve a Landing page
*Define your Conversion
* Research
* Eliminate unnecessary elements
* Match the creative
* Remove Navigation
* Stay Focused
* Important Elements Above the Fold
* Provide Conversion Exits
* Lead the Eye
* Fix Forms
* Test
* Stay Focused
Tags: conversion, design, landing page, tips, web, web design
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