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	<title>TSADesign &#187; lighting</title>
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		<title>Product Photography on White Background</title>
		<link>http://www.tandysean.com/2009/12/product-photography-on-white-background/</link>
		<comments>http://www.tandysean.com/2009/12/product-photography-on-white-background/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 19:22:17 +0000</pubDate>
		<dc:creator>Tandy Sean</dc:creator>
				<category><![CDATA[Photography]]></category>
		<category><![CDATA[astro satchel]]></category>
		<category><![CDATA[janna hurtzig]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[product]]></category>

		<guid isPermaLink="false">http://www.tandysean.com/?p=145</guid>
		<description><![CDATA[Product is king, and to make your product shots stand out, sometimes you need to get a little creative. I did a series of product photography recently for Janna Hurtzig, a local designer who&#8217;s astro satchels are taking Vancouver by storm. Since the shoot was for publishing in a book next year, I decided to [...]]]></description>
			<content:encoded><![CDATA[<p>Product is king, and to make your product shots stand out, sometimes you need to get a little creative. I did a series of product photography recently for Janna Hurtzig, a local designer who&#8217;s <a href="http://www.astrosatchel.com" target="_blank">astro satchels</a> are taking Vancouver by storm. Since the shoot was for publishing in a book next year, I decided to break away from a flat white background and spruce it up with a bit of shadow.  Click through to see the lighting scheme and to read a bit more about the shoot.</p>
<p><div id="attachment_148" class="wp-caption alignnone" style="width: 268px"><img class="size-medium wp-image-148" title="Janna_Hurtzig_bags 32" src="http://www.tandysean.com/wp-content/uploads/2009/12/Janna_Hurtzig_bags-32-258x300.jpg" alt="Janna_Hurtzig_bags 32" width="258" height="300" /><p class="wp-caption-text">Janna Hurtzig Astro Satchel&#39;s shot on white background</p></div></p>
<p><span id="more-145"></span></p>
<p>The shoot was for a book and we had discussed shooting on a simple white background. Janna was fun to work with as she described what she wanted and then let me go with it.  To get a better image with a high end feel I thought I&#8217;d experiment a little.  The shoot directives were to keep it simple, keep it clean and modern, and to highlight the natural elements being the nature patterns on the product.</p>
<p><div id="attachment_150" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-150 " title="productlighting" src="http://www.tandysean.com/wp-content/uploads/2009/12/productlighting-300x266.jpg" alt="Lighting scheme for the white background bag shoot" width="300" height="266" /><p class="wp-caption-text">Lighting scheme for the white background bag shoot</p></div></p>
<p>I went about doing this with by using 3 lights.  One main hoisted above the product and slightly angled from the front, a highlight of direct light 1 stop greater than the main coming in from the side and from above, and the background light which was the same as the main in intensity but shot through a gobo with horizontal lines cut into it.  This gave the effect of sunlight and gave some angular elements to the shot.  I also brought out a small reflector to bounce some light into the dark side of the bag.</p>
<p>All in all I&#8217;m happy with the results and will be using this technique far more often. The biggest issue with the lighting was deciding on the strength of the backlight, the angle of the gobo and the distance between the gobo and the light source which affected the heaviness of the shadows. Also, the highlight positioning was a bit tricky at times.</p>
<p>Styling the product was probably the most difficult thing about the shoot. I wanted the bags to look natural and baglike, but I didn&#8217;t want them to be under filled, over filled and I wanted the straps to look good.  To get this right required some stuffing &#8211; but not too much &#8211; as well as some lifting, placing, and pinning things into place. That&#8217;s why stylists are an important part of every photoshoot.</p>
<p><img class="alignnone size-full wp-image-151" title="Janna_Hurtzig_bags 36" src="http://www.tandysean.com/wp-content/uploads/2009/12/Janna_Hurtzig_bags-36.jpg" alt="Janna_Hurtzig_bags 36" width="427" height="640" /></p>
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